Internet Marketing Bible (Chapter 1: Internet Marketing For Beginners ) | Internet Marketing Mastermind | A Powerful Guide on a High Money-Making Online Business

 Internet Marketing Bible

(Chapter 1: Internet Marketing For Beginners )

Internet Marketing Bible

What is Internet Marketing? 

 In a very broad sense, any method that helps you make money out of the Internet by publicizing a product for sale is Internet marketing. If you have a software application, for example, and you sell it on the Internet to make money, then what you are doing is Internet marketing. 

 It is not necessary that the product should be yours. There are many ways in which you can acquire products from others. Getting resell rights to products is one way in which you do this. 

Becoming an affiliate for some website that is selling a product is another way to do this. Here you are not selling your own product, but you are publicizing it on the Internet all the same. 

That is why it fits within the definition of Internet marketing. Affiliate marketing is a subset of Internet marketing. 

Who is Internet Marketing Meant for? 

 You will be surprised to read this – anybody and everybody that has a computer with a reliable Internet connection can enter into Internet marketing. 

There are no qualifications or, in most cases, eligibilities needed here. If you think investment could be a problem, then you are mistaken there too. 

In most Internet marketing ventures, you won’t need an investment at all. In most others, if you have about $100 floating in an online account, it would more than cover your initial expenses. 

 

And you don’t even need a mentor. Most people who are successful in Internet marketing today have been self-starters and even selflearners. You could do it too. 

Concepts of Web Traffic – Why Internet Marketing Cannot Do without It 

Internet Marketing Bible

 One of the most important terms that you will repeatedly come across when you are dealing with Internet marketing is ‘traffic’. 

Basically it means the number of visitors that arrive at a particular site. 

When a website says that it has traffic of a million per month, then it means that a million people visit that particular website each month. 

 But then there are some things that you should understand as an Internet marketer. 

We consider some of these aspects here:- 

1. Traffic, per se, is not useful to the Internet marketer. It is the unique traffic that counts. 

You might have traffic of a hundred thousand, but if 90% of them are your regular visitors, then you haven’t gained anything new. 

In that case, your meaningful traffic that spells your progress is just the 10% of new people that you have obtained. 

2. Again, the people that click on your website link are hardly of any use to you. 

For making your business a success, you need these people to take some specific action. 

You need them to download an eBook, subscribe on your website or pay and buy a product, etc. Simple surfers don’t do much for your website. 

Monetizing the Traffic 

Internet Marketing Bible

 Traffic is important, and we shall see methods in which you can bring in the traffic to your website, but what are the basic things you will need to begin monetizing this traffic? 

Monetizing means converting your traffic into money. 

You have to make some efforts not just in bringing in people to your website, but you have to also make sure that you make money off these people. Here we see what it takes. 

 Making the Preparations 

 You need to have a website. That’s an absolute must. This is nothing short of an office space. It could be your virtual corporate office. 

This is what people who don’t know you will see and build an impression about yourself. One of your primary needs is a good website. 

Of course, there are tons of ways in which you can make money from your online endeavors without a website, but if you have a good website, it will be a completely different story. 

 If you feel you don’t want a website just as yet, you could at least have a blog. 

Today, blogs are being considered increasingly better than websites because they are interactive. You can keep in constant touch with your audience through the blog. 

The best part is that blogs are free. Using tools such as Blogger (http://www.blogger.com/), you can build your own blog within a matter of minutes and have it up and running. 

If you don’t want a free blog (the only reason you might not want one is that you will have to contend with their ads on your blog), then you could go for a WordPress (http://www.wordpress.com/) blog, which is paid but is ad-free.

The Actual Monetizing Process 

 To actually start making money what you need is an ecommerce solution. 

If you have a product that you are selling, having a shopping cart on your site is a great addition. 

The shopping cart retains the purchase of the customer as long as the money is paid and keeps account. 

Since payments would be through credit cards, shopping carts also have encryption. 

 But if you are using a different route for monetizing income, such as you are allowing them to download an eBook as their purchase, then you need to allow them an option such as PayPal (http://www.paypal.com/) payment or wire transfer for collecting your funds.